Digital Marketing / Online / Online Marketing are one of the most used terms of the industry today. However, it is sadly just a number of jargon for most of people who hear it and use it to convey their mind. What exactly is digital marketing and what part of it important for today’s business person? We’re here to break it down with regard to you in the simplest words possible.
Online Marketing in fact marketing of marketing onto digital platforms so as to hold onto your loyal consumers as well as increase your reach to new potential target audience rather quickly.
That is it. That is what Online marketing was. There are some further questions which attention to solve your confusion; such as:
Is digital marketing the same as social media online marketing?
The answer is yes. Digital / Internet marketing is a wider concept as compared to social media marketing in the sense that, all user generated content platforms are available digitally i.e. via the internet. However, there are other platforms that come under digital marketing except social media traffic generation.
What are the concepts and platforms of digital marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online web. This concept is called “Search Engine Marketing” or Sem.
Search Engine Marketing is marketing of one’s product on motors like google such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Small business seo. Search Engine Optimization is a associated with developing your website’s content in a way that allows the search engine’s algorithm to crawl and test out your website efficiently. It is a way to get higher rankings associated with search results on the search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every site owner as it aids you stand out on the list of sea of websites we see recently.
Social Media Marketing is a concept that comprises of campaigns designed distribute your product or service on social networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it to be able to products that have a B2C segment.
There is a useful concept called Re-marketing in Internet marketing which enables us to reach to be able to the potential consumer base multiple nights. It can be seen as as soon as the consumer on various platforms, websites and showing your personalized ad copy these people so as to keep reminding them concerning their visit to expenses.
This also enables us to run on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and a lot more.
However, for a great digital / Promoting experience, a campaign needs to be developed using all of the above mentioned codecs.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771